Content. Production. Digital.

Africa’s Leading Digital Content Producers

Welcome to What’s Good Studios

We are East Africa’s leading digital content studio, creating innovative content solutions for some of the world’s biggest brands.  ‘From Kenya To The World.’

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our core

Ethos

We embrace change and lean into challenges, which keeps us honest, humble and able to continually adapt to technology and responsive to consumer behavior.

How we work

We are first and foremost storytellers, with a relentless commitment to finding the very best way to tell a story. Often called ‘Africa Whisperers’- we harness the creativity of experienced filmmakers, writers, directors and media specialists to create dynamic experiences that move consumers into action.

Culture

We believe in the power of collaboration and foster a ‘one world’ approach that encourages progressive thinking and a whole-hearted belief that the best ideas can come from anywhere.

what we do

Content Development

We take a data driven approach to content development which starts with listening to conversations consumers are having, then we create content that makes brands a part of that.

Content Production

We are at our core, storytellers first and foremost.  From TVCs, branded content, documentaries, film and corporate videos- telling a compelling story is at the core of everything we do.

Digital Marketing

Content is only as successful as the people who engage with it. Reach is no longer the single goal- audiences must interact with brands and prefer the brands who they relate to the most. We take a Omni-channel  approach to content marketing, deploying multi-channel marketing strategies with clear, measurable results.

Media Insights

Our deep understanding of consumer behavior is a result of our consumer-centric approach to content experiences. We go beyond data collection- we analyze  consumer behavior patterns and map content  solutions to those insights.  We relentlessly monitor, optimize and report on content performance with our primary goal of understanding consumer behavior.